As we all know, habits are really hard to break, and if you have a habit of doing something, you do it regularly.  There are a lot of things in real estate investing that you need to turn into habits, especially marketing.  Marketing is arguably the most important aspect of real estate investing.  

My business coach used to tell me that if I’m not doing something regularly, it’s because I don’t think it’s important.  It is absolutely bologna  to think that marketing isn’t important.  

A few things to think about related to making marketing a habit:

You have to do it on a regular basis.  For instance, Chris and I write articles, we do content shows once a week, I have a mailing campaign that goes out on the first of every month.  There are certain things that we do routinely and I put it on the calendar because if it’s on the calendar, I know it will get done.

After you do something over and over and over, it turns into a habit because it’s getting done repeatedly.  Once it becomes a habit, it is super easy to do because it becomes part of your everyday activities.

If you are not doing anything else in your real estate business, make sure you are marketing religiously.  Put it on your calendar and do it!  It’s the most important thing.  It’s the only way you’re going to grow your business.