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Pay-Per-Click Advertising
One of the first high-leverage strategies that we employed at Hard Money Bankers was an ad-click campaign. It is the most basic online marketing sequence. Here is how it works: You create and run a […]
6 Candid Marketing Questions
Chris and Jason are revisiting one of their favorite formats today and asking each other questions about marketing. They discuss marketing campaigns they were unsuccessful on, marketing skills they wish they had, and marketing campaigns […]
Habit Dictates Luck
Changing your attitude isn’t easy. Climbing Mount Everest sounds more doable than constantly policing your point of view. So don’t. Start with action. Attitude will eventually catch up. The most efficient and effective way to […]
The Value Ladder
Chris and Jason are talking about the rungs on the way to the top of the “value ladder.” Adding value is crucial for any client driven business, but they are focusing on hard money lenders […]
The Power of the Mastermind
Chris and Jason are discussing masterminds and how beneficial and potent they are to your business. They reference Napoleon Hill’s book, “Think and Grow Rich.” Hill was the person to coin the term “mastermind” as […]
Designing Success
The willingness to design and engineer success through high-aiming goals and consistent action requires planning and discipline; it necessitates a deepened level of commitment to your life’s work. The process isn’t easy, but it’s meaningful. […]
Are You Playing Offense or Defense in Your Business?
Chris and Jason are talking about the concept of playing offense and defense in business. They define defense as the transactional, necessary tasks that must be done every day to keep the business running, as […]
The Bright Side of Things
The question is how to fully harness ambition. It’s hard to be ambitious about a goal if you don’t believe it’s possible. It’s also difficult to rally ambition if you’re already anticipating a negative outcome. […]
Even LeBron James Needs a Coach
Chris and Jason are diving into the topic of business coaching. They have been fans of coaching for many years now and are big believers in the power of having an outside consultant to help […]
Create Your Future on the Whiteboard by Working Backward
Once we began to alter our idea of what we thought was possible, we began using the whiteboard, in a very literal way, to help us narrow down the “a-ha moments.” Then we began brainstorming […]
